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  • Writer's pictureTomas Hein

Innovations in Camera Equipment: Fujifilm GFX100S, Film Looks and Lenses

As a professional photographer, you know that having the latest and most advanced camera equipment is essential to capturing stunning images. Fortunately, the world of camera gear is continually evolving, with new innovations and advancements that can take your photography to the next level. In this article, we'll take a look at some of the latest gear for professional photographers, particularly mirrorless cameras.

First up is the Fujifilm GFX100S, a medium format mirrorless camera that delivers stunning image quality with its 102-megapixel sensor. This camera also features fast autofocus, 5-axis in-body image stabilization, and 4K video recording capabilities.

One of the primary advantages of the Fujifilm GFX100S for portrait photography is its large sensor size. The camera's medium format sensor is significantly larger than those found in standard full-frame cameras, allowing for greater dynamic range, improved low-light performance, and more detail in the final image.

The GFX100S also features advanced autofocus capabilities, including face and eye detection that allows for precise focus on the subject's eyes. This is particularly important for portrait photography, as the eyes are often the most critical aspect of the image and require precise focus to create a stunning image.

Another advantage of the Fujifilm GFX100S for portrait photography is its 5-axis in-body image stabilization. This feature reduces camera shake, allowing for sharper images, even when shooting in low-light conditions or with slower shutter speeds.

The camera's advanced film simulations are also an excellent feature for portrait photography. The GFX100S features Fujifilm's famous film simulation modes, which replicate the look and feel of classic film stocks, giving your images a unique and timeless quality.

The files themselves, with their rich bit depth and dynamic range allows for stunning colour grading on Capture One, making it almost unbeatable. It is possible to achieve looks that are very close to film, making it impossible for an untrained eye to distinguish from the real thing. Here at Gelatin, we have experimented extensively with film look colour grading, and bring our darkroom experience and knowledge into the digital age.

Image by Johan Sandberg using Fuji GFX100S, and capture by Gelatin.DK

In addition to these features, the Fujifilm GFX100S is also compact and lightweight, making it an excellent option for on-location shoots. The camera's portable size and ergonomic design make it easy to handle, even for extended periods, ensuring that you can capture stunning images without any unnecessary strain or discomfort.

In terms of lenses, the Fujifilm lenses have superb sharpness, colour and bokeh. But if you want to explore further, there are a number of lens adapters available to use any number of lenses from other cameras, such as the Pentax 645 lenses. We can help with that.

At Gelatin, we offer camera and equipment rental services that include the Fujifilm GFX100S. Our team of experts can help you select the perfect equipment for your specific needs, ensuring that you have everything you need to capture stunning portraits. We also offer digital capture services and digital technician services to support your shoot and ensure that everything runs smoothly.

Get in touch to book a free consultation!

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